SEO Specialist Job Opportunity at PlattForm Advertising

http://www.plattformad.com/

The SEO Specialist will support the team by performing both on-page SEO and linkbuilding. The on-page optimization component of this position involves performing the following duties:

o Keyword research.
o Meta tag and content optimization.
o Analysis of site architecture.
o Analyzing server settings that effect SEO performance.
o Communicating the value of SEO to clients.
o Working with client webmasters to boost the search engine performance of their website.
o Learning new skills and staying on top of the fast paced changes in the SEO field.

The position also involves marketing client website content to other websites. The goal for these efforts is to persuade other websites and blogs to link to the client’s website. This is accomplished by using the following tactics:

o Researching websites that can aid in attracting backlinks.
o Making phone calls and emailing other websites.
o Buying backlinks from major directories.
o Tracking the effectiveness of the campaign.
o Developing new and innovative strategies for increasing the web presence of our clients’ websites.
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Minimum Qualifications

o College degree in business, marketing, entrepreneurship, communications, journalism and/or minimum 4 years experience.
o Microsoft Office Products: Excel, Word, and PowerPoint.
o Solid Prospect Communication Skills: The candidate should be comfortable calling and emailing potential partner websites to communicate the value of our client websites.
o Solid Client Communication Skills: The candidate should be comfortable communicating the value of SEO to clients and also assessing the SEO needs of clients. The candidate will also need the ability to communicate technical issues in an easy to understand way.
o Good Organizational Skills: The candidate should be able to manage multiple simultaneous projects.
o Willingness to Learn: Becoming a successful Internet marketer demands a willingness to keep up on industry news and stay informed.

Preferred Skills

o Online marketing knowledge and experience.
o Some knowledge of HTML and CSS.
o Creativity and innovation.
o Some writing skills and the ability to write persuasively.